Strategic Marketing Planning

In collaboration with your organization’s leadership team, we will develop and manage a program plan to engage stakeholders and produce a mission-focused, realistic, actionable, challenging, and measurable plan. These planning sessions are typically conducted in “retreat” or off-site settings with a limited number of participants and are most often preceded by broader stakeholder interviews or surveys and will be followed by detailed documentation of planning session outcomes, including clearly defined goals and progress metrics.

COMMON SERVICE PRODUCTS

  • Stakeholder Surveys

  • Advance Briefing Books

  • Planning Event Facilitation

  • Plan Document Development

  • Progress Measurement

  • Dashboard Progress Reporting

EXAMPLE: Mr. Hawkins guided strategic planning workshops for the American Society of Civil Engineers - Structural Engineering Institute (ASCE-SEI) and the American Concrete Pipe Association (ACPA). These processes stressed both introspection and focus on an in-depth understanding of market needs and expectations as they relate to the association. Data drives goal setting and progress.

BACK TO SERVICES LISTING