Market Research

After confirming client goals in detail, we will design a research program to assess market demographics, demand, and attitudes. This often uncovers valuable opportunities to address barriers and improve market acceptance of a brand, product, or service through effective positioning. This can involve targeted B2B or B2C studies.

COMMON SERVICE PRODUCTS

  • Demographic Research

  • Market Demand Studies

  • Attitudinal Surveys

  • Focus Groups

  • Analytics, A/B Testing

  • UX Survey & Evaluation

EXAMPLE: Mr. Hawkins assisted two global firms with operations based in Europe; Arcelor-Mittal (concrete reinforcement) and Reynolds Aluminum (since acquired by Alcoa) as they explored the feasibility of entering the North American marketplace with specific product lines. These studies involved data collection and evaluation, prospect surveys, and advice regarding processes for gaining acceptance under U.S. codes and standards.

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