Digital Presence

Website and social media are essential tools for staying visible and engaging in today’s market. Platforms should offer an appealing user experience, support timely responses to new opportunities, and integrate well with your marketing, operations, and accounting systems. Keeping these public-facing channels current reflects on your organization, yet many businesses overlook the process required to do so effectively. Making smart choices early and building a strong development and management plan will significantly improve marketing performance.

COMMON SERVICE PRODUCTS

  • Website Development and Ongoing Management

  • Social Media Strategy

  • Editorial Plan Calendar

  • Engagement Monitoring

  • AI Strategy (Generative, Analytical, Site Agents)

  • Risk Management Planning

EXAMPLE: Mr. Hawkins worked alongside teams at the Interlocking Concrete Pavement Institute (ICPI) to adapt and accelerate the transition of legacy educational and support resources from in-person to on-demand remote platforms in response to Covid19. This scope quicky grew into collaborative resource development with the National Concrete Masonry Association (later unified with ICPI to become CMHA) to serve member interests across the United States and Canada.

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