Communications Planning, Design and Production Support

Organizations without comprehensive Marketing Communications Plans will likely benefit from initial planning guidance and production support that staff can manage more easily on an ongoing basis as they choose. This approach evaluates primary communication strategies with an emphasis on optimizing digital presence on a scheduled basis, without compromising the organization’s need for agility when unanticipated opportunities arise.

COMMON SERVICE PRODUCTS

  • Authoring Style Guides

  • Brand Graphic Standards

  • Media Relations Planning

  • Image & Video Production

  • Print Promotions

  • Annual Reports

  • Special Publications

  • Exhibit Displays

EXAMPLE: Mr. Hawkins led efforts to develop comprehensive communications plans for the Concrete Reinforcing Steel Institute (CRSI), Interlocking Concrete Pavement Institute (ICPI), and the City of Vero Beach, Florida. While each involved unique requirements, all ensured timeliness and continuity of messaging for diverse personas over a full year of opportunity.

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