Brand Development

Few marketing decisions for an organization will have the impact of a well-conceived organizational brand. A brand is far more than just a logo and a set of corporate colors. Those are meaningful, of course, but branding is more about an organization’s values and a consistent client experience in every engagement touchpoint. Careful planning not only guides brand development but also provides the guidelines team members need to maintain experience consistency and brand value.

COMMON SERVICE PRODUCTS

  • Brand Values Strategy

  • Client Experience Study

  • Visual Branding Design

  • Brand Applications Study

  • Brand Management Guidelines

EXAMPLE: Mr. Hawkins consulted with CobiaxUSA, the California Nevada Cement Association (CNCA) and AIM Engineering to develop brand design and a wide range of marketing assets to establish the brand experience for each. These included website development, print collateral and style guidelines for authoring, visual communications and digital presence.

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